Blogging To The Bank Review

Posted by admin on Jul 2nd, 2007 | no comments | 84 views home title

I’ve never been a good blogger, I always find it difficult to consistantly post new blogs, no matter how trivial or small blogs can be these days. However, recently I’ve been taking an increased interest in blogs and how they can drive traffic to my sites and earn money.

I am developing my own ideas and have just had a project done for me on Scriptlance which aims to further these ideas. They basically revolve around blogs, forums and Web 2.0 sites like Technorati, Delicious and Squidoo.

So, this morning when an email arrived in my inbox from Gary Ambrose (a self confessed non-blogger) announcing a new product by Rob Benwell called Blogging To The Bank it naturally piqued my interest. Any other time I probably would have past, but since I was actively looking into blogs and making money from them the timing couldn’t have been better!

I scanned through the sales page as most people do (check the headline, what does the product do, check the benefits, check the bonuses and finally check the price) and decided that it was probably worth the $47 asking price – he probably could have easily have sold it for $67, but that would have put me off).

So I paid up and downloaded it, and this is what I thought of Blogging To The Bank 2.0…

Overview

Pros

Concise and meaty ebook with no filler
Tells you what is no longer working in the blog world
How to find the best products on clickbank to promote
Decent keyword research analysis
Some great tips on really useful plugins for Wordpress
Where to get the best content from
The four types of content you must put on your blog
Excellent information on visitor optimization and SEO
How to use a mailing list to add more to your bottom line
Where to place your ads
Fantastic section on promoting your blog
Extremely useful section on using Web 2.0 site to promote your blogs
Outsourcing and automating your blog empire
Bargain price for the information you are getting

Cons

Could do with some more case studies that shows you a blog Rob has set up from start to finish
Could provide some example sites that he has done
Could have expanded on the mailing list, how to run it, what info to send out, what promotion/free info ratio should you use etc
As with most things that can make you money, Motivation, Action and Focus is required. Blogging requires time and effort and if you are not motivated enough then you won’t make money from it – this is not a automated set and forget type thing but a proper business opportunity that requires work*
Some of the resources he recommends costs more money, although he does give some feasible alternatives

* I put this as a ‘Con’ because so many people are looking for the fast buck that I want you to understand that this is not a fast buck solution

Blogging To The Bank 2.0 costs $47 and for the information that it contains is a right bargain in my opinion. I think it could easily have been sold for $67.

Click Here To Buy Blogging To The Bank 2.0 Now

Detailed Review

The ebook is a 61 page document which I was able to breeze through in about an hour. It would probably take longer if you made notes and checked out the websites that he recommends, but to get the jist of what he’s saying I went through it quickly.

Like so many ebooks that have come and gone before promising to reveal some insider secrets only for it to turn out to be the same common knowledge stuff you and everyone else already knew – the guy had just put your thoughts into words – I was half expecting this ebook to be like that.

Fortunately this ebook wasn’t filled with the usual filler crap that a lot of books have nowadays (you know the sort, they claim to be able to make you thousands with adsense and then spend half the book telling you what adsense is and how to set up and account), so there’s no introduction to what a blog is or the history of blogging, it’s straight in to the meaty stuff.

As Rob rightly points out, what worked a year ago doesn’t work now. As with any successful online system, once people find out about it, there will be those that abuse it and the effectiveness is reduced. So, he starts off with what doesn’t work anymore. Pretty useful if you are about to dive into blogging after reading some other ebook that’s 6 months out of date.

You then get given a set of 5 Blogging Commandments that he lays out and should be the basis of your blogs. What it basically says is that the days of auto-generated content is over, and your visitors are savvy enough to pick out good from bad content.

Then comes the bulk of the report…a 9 step plan to researching, creating and promoting your new blog which lays the groundwork for generating money.

keyword research is very important as is choosing the right products to promote. Ben nearly always goes for products on Clickbank and shows you the right way of choosing the best (and most profitable!) products to promote.

Where your blog is hosted is quite important Should you choose that free host like blogger.com, paid hosting or get a dedicated server. I’m personally developing my own ideas on hosting and recommend you check out the DreamHost.com package that lets you host unlimited domains.

Anyway, Blogging To The Bank shows you how to set up your blog using Wordpress and recommends some essential plugins that I found really useful and will be implementing on this blog too.

Coming on to content and this is where most people let themselves down by choosing some autogenerated crap or making one or two posts and forgetting about it and never posting again. Ben reveals where he gets all his content from and shows you how to mix up your posts with 4 different types of content to give your blog that ‘natural’ feel.

There is a saying on the internet that content is king. I feel that that phrase has been overused and should be changed to quality content is king. There’s no use sticking up some PLR articles that are poorly worded, are full of junk and have grammatical and spelling errors. The content you put on your blog has to be high quality, engaging and useful to the reader.

The next step is optimizing your blog. A year or so ago this meant SEO, nowadays it means Visitor Optimization. Build a website for visitors and they will keep coming back. Build a site for a search engine and you might catch the visitor once, but if there’s nothing there to engage or teach them something there then they may not come back. Visitor Optimization is the latest buzzword and you should be creating your blogs to target visitors, not search engines.

For example, Rob Benwell reckons that adding a mailing list form to his blogs adds over $100,000 a year to his bottom line, but it’s not enough to just put the form on your site, he shows you how to ensure people are falling over themselves to get on your list. It’s excellent stuff and I’m looking at doing that to help my own profits.

Once your blog is set up, content ready to be added, the site is optimized for visitors and search engines, the next step is to monetize your blog. This is really where the book comes into it’s own (hence being called Blogging To The Bank – it kinda implies that you are setting up the blog to make money). Should you be using AdSense or Affiliate ads? Which one should you give the most prominence to? Where abouts should you place your ads? There’s a fantastic little graphic that shows the best way to layout your blog and where the different ads should go.

The rest of the ebook (the final 26 pages to be precise!) talks about promotion and traffic, because what is a great blog without visitors to read it. Since the amount of money you make is going to be directly related to the number of visitors you can attract to your blog this step can’t be under-estimated.

I’m happy to say that the information on generating free traffic is one of the strongest sections of the ebook and could probably be an ebook in it’s own right. There is information that I have not seen discussed before, including how to generate masses of traffic from the new Web 2.0 sites like Digg and Squidoo. These techniques are not spammy or blackhat in any way. Nor are they short term solutions. They do however require consistancy and focus to get them done. If you avert your attention elsewhere then the promotion efforts will suffer.

In closing, I was really impressed with Blogging To The Bank 2.0. I didn’t read the original version released last year which is a shame, but I have to assume that it was of a similar quality and provided cutting edge information on what was working at the time. Now blogging isn’t for everyone as it does require time and effort, it needs a fixed routine so that you are always posting a blog, researching new niches or promoting existing blogs.

I think the best way to get the most out of this ebook is to focus on one niche first of all, make one blog and concentrate on making that blog earn an average of $XX amount a day (you decide the target). Once that has been done you should begin to develop a routine that can easily be replicated and you can set up another blog. Maybe target setting up one new blog every month.

Blogging To The Bank 2.0 costs $47 and for the information that it contains is a right bargain in my opinion. I think it could easily have been sold for $67.

Click Here To Buy Blogging To The Bank 2.0 Now

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