When it comes to SEO (Search Engine Optimization) I’m a bit of a self confessed SEO nerd. I check all the latest techniques, tips and pointers that are thrown by the gurus of SEO – I have folders overflowing with SEO articles that I print out. I check every tool and every bit of software. I’m even subscribed to goodness knows how many SEO newsletters.
Now there are some decent freebie tools out there that can help you with optimizing your website. The tools on SEO Chat and iWebTool spring to mind.
There’s also a plethora of paid seo tools available on the internet, choosing the right one is essential for your search engine rankings. Some seo software is quite cheap and others are rediculously expensive. If you are on a budget you need to get one that packs maximum punch for what it costs.
I personally use a tool called SEO Elite. I came across this tool after being thoroughly fed up with some other software (that shall remain entirely nameless, but if you replaced the ‘S’ in SEO with a ‘C’ you might be close). Doing what all good seo people do when researching a keyword, I went to Google, Yahoo and MSN search engines and typed in seo software and looked which sites were ranked in the top 10 of each. I found that SEO Elite was ranked in the top 5 of all the search engines so it seemed to me that not only did they talk the talk, but they walked the walk too.
Handy Hint: When searching for seo software, check out the rankings on various search engines. If the tool is as good as the company says it is then it should at least control top 10 positions for it’s main keywords on all search engines. If it’s no where to be found on any search engine then you may want to consider a different tool because if it’s not working for them, will it work for you?!
SEO Elite costs $167 which puts it in the mid-price range for these sorts of tools. The number of features and benefits that it packs though means it could sell equally as well with if it was comparably priced to the tools that are in the higher price range.
As we all know (or you will know now if you didn’t already), the best way to get top rankings is to have quality inbound links from sites that are relevant to your own. For example if you were running a website about Cars, a relevant link could come from a site that talks about Bio Fuel. An unrelevant link would be from a site that is about general stocks (although if the site was specifically about stocks in car manufacturers you might have a relevant link).
While you can learn from an ebook how to optimize your website with titles, headers, keyword density and so on it only plays a minor part in increasing your search engine rankings.
Sidenote: If you are looking for a quality ebook on how to optimize your website, download this free seo ebook
What you can’t get from an ebook though and what SEO Elite is built for is finding out where all your sites are ranked for various keywords in all the search engines, finding out which sites are linking to your competitors (so you can email them and get them to link to you too!), checking that link partners are still linking back to you (oh you wouldn’t believe how important this is), and an essential tool, finding possible authority sites – sites that the search engines consider to be the main authority on a particular subject. Getting links from authority sites in your chosen niche is a direct route to search engine domination
But this isn’t only what SEO Elite can do for you. There are tools out there that can do similiar things (albeit not with quite the same finesse as SEO Elite). For example, over on SEOChat they have a free tool that lets you find out where your site is ranked for a certain keyword. However, SEO Elite takes this one step further by letting you track multiple keywords and multiple domains and multiple search engines. It even draws a cool little graph for you so that you can see with a certain amount of satisfaction your hard work paying off as the websites rise in the rankings.
Now it would be very unscrupulous of me to recommend SEO Elite if I had not had any success with it personally. So I have exported a list of all my sites that I have in the top 50 across multiple keywords in multiple search engines. You can view the report here: My Rankings.
As I pointed out earlier, the key to getting to the top of the search engines is quality inbound links. So far the features we’ve looked at on SEO Elite concentrated more on the analysis and reporting side of things, but incredibly, SEO Elite manages to include some pretty nifty tools to help you in getting more of those elusive back links.
There is a feature that will search for sites in your niche that allow you to add your link to their site automatically – all at the click of the button. There’s no HTML, no emailing, no hassle, just point and click to add your site to sometimes hundreds of relevant websites.
Sidenote: Don’t overdo the link submission. If you do too many links in too short a time this will be seen as spamming by the search engines and they may remove your website from their pages!
One of the hottest topics right now in the SEO field is article marketing. Simply put, you write (or have written by a ghostwriter) an article on the subject of your website and you syndicate this article to various directories so that it is picked up by other webmasters to be used on their site on the condition that they retain a link back to you so everyone’s a winner. The theory says that you are getting those essential backlinks to your site and the webmasters are getting quality content for their site. There are various pitfalls to article marketing but that is a different subject. Understand that article marketing is hot and it is working.
SEO Elite includes a feature that will submit your article to dozens of the most important article directories on the internet for maximum exposure – and in keeping with the trademark way this software has of doing things, most of it is at the click of a button. Some standalone article submitters cost $97 on their own: Article Submitter. The only function is to submit articles. With SEO Elite you are not only getting the powerful analysis, reporting, charting and linking tools, you get the inbuilt article submitter as part of the software.
In closing, I’m really satisfied with what SEO Elite has done for me and my business and I’m proud to be able to recommend this software based on my own personal success in using it as you can see from My Rankings.
And it’s not just me that is entirely satisfied, check out this long list of SEO Elite Reviews from dozens of other SEO nerds, marketers, business owners and webmasters that have nothing but praise for this essential tool.
SEO Elite costs $167 and you can purchase it with PayPal or any major credit card through the clickbank payment processing company. It even comes with a solid 90 day money back gurarantee so that if you are not entirely satisfied you can get your money back with no questions asked (the software will be disabled though!).
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You can also give Keywordspy a try. KeywordSpy.com is a Keyword Research Tool that helps identify what keywords competitors use, with results actually reflecting what advertisers are using at the current time. – http://www.keywordspy.com